CRO Audit

Your funnel is leaking paying visitors

A conversion-focused pass across value proposition, calls to action, trust signals, form friction, and page-speed signals, the places a landing page, checkout, or signup flow most often leaks visitors.

Decorative targeting display: concentric rings and arc segments settle into place, then a scan sweep circles twice around the audit name at the centre.

Google / Deloitte, 20208.4%more retail conversions from making a mobile site just 0.1 seconds faster. Page speed is one of the five things a CRO audit checks.
10%more conversions on travel sites, from the same one-tenth-of-a-second gain
9%higher average order value once the mobile site got faster
30M+mobile sessions measured across 37 retail, travel and luxury brands

Revenue Leak

Every step is a chance to lose customers.

A visitor rarely bounces for one big reason. They leak out at whichever step is weakest. These are the three that cost the most.

Value prop

First 5 seconds

If a visitor can't tell what you do and why it matters before they scroll, they leave, and the ad spend that brought them here leaves with them.

Call to action

The one click that matters

Buried, vague, or competing CTAs cost more conversions than bad design ever does.

Form friction

The last mile

Every unnecessary field is a visitor who almost converted, then didn't.

Industry Quote

Conversion optimization is not about finding a magic button color or writing a clever headline. It’s about understanding your customers well enough to remove the things that stand between them and action.
Viki PanditDirector, Merlinvicki Creative Solutions

What the scan covers

  • Does the page quickly communicate what is being offered and why it matters.
  • Are reviews, testimonials, guarantees, security signals, and credibility communicated effectively.
  • Do speed, mobile usability, or technical issues hurt conversions.

In the report

A gut feeling versus a named leak.

How the CRO audit works

The CRO audit reads your page's HTML and looks for places where a visitor who wants what you offer still doesn't act. It reviews five areas: value proposition, calls to action, trust signals, form friction and page speed signals. It comments only on what is in the markup.

Each finding names the area it belongs to, describes the leak and reports back with what to change. Severity sets the order, so you can fix the costliest leak first.

  • Named module

    Every finding names its module

    Value proposition, call to action, trust signals, form friction, or page speed: the finding tells you which of the five it came from, so it lands with an owner.

  • Exact location

    Where the leak is

    A selector or a step number, not 'somewhere in checkout'. You land on the exact field, button, or block that's shedding visitors.

  • Fixed weight

    Ranked by what it costs

    Four severity levels, each with a fixed weight in the score. Fix the top of the list and you have closed the most expensive leak first.

  • Plain-English cost

    What it costs, in plain terms

    Each finding says what the friction does to the buyer, so you can hand it to whoever owns the page without rewriting it first.

  • Shareable link

    A link you can send to anyone

    The report gets its own URL the moment it finishes, and stays live 30 days without an account. Claim it and it stays for good.

  • Get Pro Membership

What the report does not know

We have no access to your analytics, traffic sources or real conversion rates. The audit can point to likely leaks, but it can't say which one costs you the most sales.

See what your site is hiding.

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  • Report in 30 seconds*
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CRO Audit: Find the Leaks in Your Funnel | Vicaratva