Seven in ten carts don't make it to checkout
A UX audit is the fastest, most direct way to find out exactly where your product is losing users, why they are not converting, and what to fix first. It replaces guesswork with evidence. It turns frustration into a prioritised action plan.
Decorative targeting display: concentric rings and arc segments settle into place, then a scan sweep circles twice around the audit name at the centre.
Abandoned Carts
Every visitor sees a page differently.
The same page reads as effortless to one visitor and unusable to the next. Running all five catches what a single walkthrough (yours included) never will.
UNIT-M1
Mobile first-timer
Arrives from a social ad, scans fast, judges in seconds. If the main action isn't obvious within thumb reach, the visit is over.
UNIT-D1
Desktop power user
Returning visitor with a goal and no patience for detours. Hidden focus states, dead-end tab orders and extra clicks cost the most.
UNIT-A1
Older adult
Reads every word before acting and needs clear steps. Small type, vague icons and auto-advancing carousels lose this visitor first.
Industry Quote
If a user can’t figure out how to use your product, the problem is not the user.
What the scan covers
- First-Use Flow & how long it takes a brand-new user to reach genuine value.
- Navigation & Information Architecture to understand if users can find what they need in under three clicks.
- Friction Points where each persona would hesitate or make errors.
What each finding carries.
How the UX audit works
We fetch your page's HTML, strip out the scripts and styles, and give the remaining markup to an AI model that plays five visitors in turn.
Each persona reports observations, and each observation is tied to one of Nielsen's 10 usability heuristics, with a severity and a note on what it could cost the business. The findings are then grouped by root cause, so you see one fix for several symptoms instead of a long list.
- Cited heuristic
Every finding cites its heuristic
Each observation names which of Nielsen's ten usability heuristics it breaks, so the finding points to a documented principle instead of a reviewer's hunch.
- Exact selector
The element that caused it
A selector, not a page name. Paste it into devtools and you're looking at the problem instead of hunting for it.
- Fixed weight
A severity that changes the order
Four levels, each with a fixed weight in the score. The queue arrives sorted, so the first thing you fix is the thing worth fixing.
- Plain-English cost
What it costs, in plain terms
Each finding says what the friction does to the buyer, so you can hand it to whoever owns the fix without translating it first.
- Shareable link
A link you can send to anyone
The report gets its own URL the moment it finishes, and stays live 30 days without an account. Claim it and it stays for good.
- Limited Seats
₹999/mo
Pro Subscription
Solo developers & personal sites
100 credits/month
- 1 domain
- Shareable report links
- PDF export for accessibility reports
- WCAG 2.2 AA Compliance Support
Where the report falls short
The model reads your markup, not a live session. It can't log in, click through a checkout. The personas are simulations, so treat the findings as informed hypotheses.
Where it leaks
Product Usability Review
Nobody abandons a cart because they changed their mind about the product. They abandon because something on the page made buying harder than not buying.
The cost they did not expect
Audit flags: shipping cost shown for the first time at this step.
Frequently asked questions
Everything you need to know about how the UX Audit works.
We fetch your page's HTML and hand it to Claude, which simulates five distinct visitors reading and navigating it: no headless browser session, no clicking around live, just a structural read of what a visitor would actually see and encounter.
Five personas built to surface different failure modes: UNIT-M1 is a mobile first-time visitor, UNIT-D1 is a desktop power user who wants speed and control, and UNIT-A1 is an older adult who is less tolerant of small text, ambiguous icons, and unclear next steps. UNIT-C1 and UNIT-S1 cover the purchase side: UNIT-C1 is a millennial who compares prices and reviews across tabs before buying, and UNIT-S1 is a Gen Z shopper who discovers products through social feeds and expects one-tap mobile checkout.
Jakob Nielsen's 10 usability heuristics (visibility of system status, error prevention, recognition over recall, and so on) are the industry-standard vocabulary for usability problems. Tagging each finding to one gives your team a shared, well-understood reason for the fix, not just an opinion.
Critical: a persona could not complete their goal at all. Major: they could, but only after real friction or confusion. Minor: a noticeable but non-blocking rough edge. Cosmetic: a polish item that does not affect task completion.
No, it is a fast, free first pass to catch the obvious problems (a buried CTA, confusing navigation, a form that reads badly on mobile) before you invest time and budget in testing with actual users. Treat critical/major findings as things to verify, not gospel.
A scored report with all five persona reviews, each observation's heuristic and severity, and a shareable link, live for 30 days anonymously, or kept permanently once you sign in and claim it.
